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Main Project Information
Presented By The Hungry Mind Lab
Goal assessing the correlation between mood and cognitive performance
Task completing short sets of mood and cognitive performance tasks
Where Global, anywhere on the planet

moo-Q is a scientific iPhone application designed by the Hungry Mind Lab team at Goldsmiths, University of London with the aim of measuring mood and brain power. It allows users to see at what time of day their brain works best, and whether being in a good or a bad mood has an effect on brain power. This data is also securely and confidentially gathered by the researchers at Goldsmiths in order to assess whether there is a correlation between mood and cognitive performance.

Users will complete a set of exercises, lasting no longer than a few minutes, several times over the course of a few days. Doing so unlocks their moo-Q performance chart.

moo-Q is free for users across the world to download. For more information, please visit our website at .

How to Join

Participants join by downloading the app on their iPhone. This can be done through the website:
Or directly from the iTunes store:

Social Media
Required Gear


Ideal Age Group College, Graduate students, Adults
Spend the Time outdoors
Type of Activity In the car, At home
Tags app, brain power, cognitive function, mood, moo-q
Project Updated 05/23/2018