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Project Implicit

Main Project Information
Presented By Harvard University, University of Washington & University of Virginia
Goal Participate in research on subconscious thoughts.
Task Take online tests in which you sort words and pictures.
Where Online only

Project Implicit is an opportunity for citizens to assist psychological research on thoughts and feelings that exist either outside of conscious awareness or outside of conscious control. Participants assess their conscious and unconscious preferences for more than 90 different topics ranging from pets to political issues, ethnic groups to sports teams, and entertainers to styles of music. Participants report attitudes toward or beliefs about these topics and provide general information about themselves.

The primary goals of Project Implicit are to provide a safe, secure, and well-designed virtual environment to investigate psychological issues and, at the same time, provide visitors and participants with an experience that is both educational and engaging.

How to Join

If you are interested in participating in research at Project Implicit, registration is easy, and you will instantly qualify to participate in numerous studies available in the databases. To register, visit this website:

Social Media
Ideal Age Group Middle school (11 - 13 years), High school (14 - 17 years), College, Graduate students, Adults
Ideal Frequency Just once
Average Time Less than an hour
Spend the Time indoors
Type of Activity Exclusively online
Media Mentions
and Publications
Tags cognition, database, education, neuroscience, psychology, rwjf, virtual lab
Project Updated 07/11/2018